![]() ![]() ![]() The web agency must be able to develop a digital strategy for its customers according to their needs and objectives. It must be able to offer solutions tailored to meet the expectations of its customers. The web agency must listen to its customers to understand their needs and their objectives. Here are some key elements for the functioning of a web agency: Listening to customer needs: It can also maintain and manage the website to ensure its proper functioning and security.Ī web agency must operate in an efficient and organized manner to provide quality services to its clients. In summary, the role of a web agency is to accompany its customers in the implementation of an effective digital strategy by creating and managing their website and ensuring their visibility on search engines. It can also offer technical support services to meet the needs of its customers in case of problems. It can propose hosting solutions adapted to the needs of its customers and ensure the regular update of the site to guarantee its safety and its good performance. Ensure the maintenance and management of the website of its customers. It can also set up online advertising campaigns (SEA) to generate traffic to the site. Once the website is created, the web agency can help its clients in the implementation of a natural referencing strategy (SEO) to improve the visibility of their site on search engines. It can also ensure the implementation of the technical architecture of the site and its development. She can create graphic models to define the visual aspect of the site and propose functionalities adapted to the needs of her clients. Design and develop the website of its customers. Determine the target customer (Buyer Persona) on the webĪnd to establish clear and precise objectives. To determine the strengths and weaknesses of its clients in relation to this one. To determine market trends and consumer needs. You must also determine, if possible, how the content management will be carried out over time, and if internal resources will be able to manage the evolutions, or if you will also delegate this part to the digital communication agency to which you entrust the missionsįirst of all, the web agency can help its customers to define their global digital strategy: Conducting market research on the web The specifications for the creation of a website are therefore a "Must Have". Your website should reflect your physical business identity and be in line with your overall communication strategy. Quite simply, do you have an existing visual identity, a graphic charter to respect? ![]() )Īll this will be all the easier afterwards to determine the calibration of the website itself, and will allow the Project Manager to put into perspective the necessary developments. We will also have the possibility to observe the "forces in presence", the possible competing sites to determine the strengths, the weaknesses, and thus the gaps of positioning according to the sector of activity concerned.ĭo you absolutely have to think about the creation of E-Commerce sites? Will you need additional management tools in the back office (customer CRM, logistics management, inventory management. This will allow us to determine what type of URL, hosting, CMS (Content Management System) type, and what level of customization you will need. Sales in France? internationally? in how many languages? To which audience ? These same specifications should clearly determine the major commercial and marketing objectives that you wish to assign to it. ![]()
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